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Six disciplines that make search visibility hold
Each one can be bought on its own. Together they are a system: diagnose, target, repair, publish, earn authority, measure.
Every service begins with evidence
We open the crawl, the index report and the query data before recommending anything. What follows is a list of decisions, each tied to a page and a number.
- Diagnosis you can verify yourself
- Priorities agreed before work starts
- Deliverables that stay with your team
Technical SEO audit
The starting point for most engagements. We crawl the site the way a search engine does, compare it with what is actually indexed, and explain every gap between the two.
- Crawl and log-file analysis
- Index coverage and canonical logic
- Rendering and JavaScript delivery
- Core Web Vitals and page speed
- Site architecture and internal linking
- Redirect chains and status codes
Prioritised issue list with effort estimates
Keyword and demand mapping
Before writing anything, we map how your market searches: the questions, the comparisons, the buying-intent phrases and the terms nobody in your industry has claimed yet.
- Search demand research per market
- Intent classification and clustering
- Competitor footprint analysis
- Cannibalisation checks
- Keyword-to-URL targeting map
- Opportunity sizing
A page-by-page targeting plan
On-page optimisation
Every URL gets one clear job. Titles, headings, copy structure, schema and internal links are rewritten so users and crawlers reach the same conclusion about the page.
- Title and meta rewriting at scale
- Heading and content structure
- Internal link architecture
- Structured data implementation
- Template-level fixes
- Pagination and faceted navigation
Implemented changes, template by template
Content strategy and editorial planning
A publishing system your team can run without us: what to write, why, who writes it, and how you tell whether it worked.
- Editorial calendar for 90 days
- Briefs with target queries and structure
- Content refresh programme for old pages
- Quality and review standards
- Writer onboarding and feedback loops
- Topic authority planning
Briefs, calendar and standards you keep
Authority and digital PR
References earned from places your customers actually read. No link schemes, no networks, nothing that puts the domain at risk.
- Backlink profile and risk audit
- Digital PR angles and story development
- Outreach to relevant publications
- Unlinked mention recovery
- Partner and supplier link opportunities
- Disavow strategy where needed
A safer, stronger link profile
Measurement and reporting
Tracking that survives audits, plus dashboards that answer the only question that matters: is this working?
- GA4 and Search Console configuration
- Conversion and event tracking review
- Rank tracking by cluster, not vanity terms
- Custom dashboards for stakeholders
- Monthly written commentary
- Quarterly strategy reviews
Dashboards plus honest commentary
Four ways to work together
Most clients start with a diagnostic and move into ongoing work once the priorities are clear.
Diagnostic project
A fixed-scope audit and roadmap. Ideal if you have a capable team and need direction rather than delivery.
Ongoing consulting
A monthly retainer with agreed priorities, working alongside your marketers and developers.
Migration support
Replatforming, redesigning or merging domains. We plan, review and monitor so traffic survives launch.
Agency partnership
White-label technical depth for agencies whose clients have outgrown their in-house capability.