A structured approach beats working on whatever feels urgent

Five phases, clear owners and a plan you can follow with us or with your own team. This is what the first months look like in practice.

Phase 01

Diagnose

Week 1

We crawl the site, pull index coverage and log data, review templates and analyse the current keyword footprint. Nothing is changed yet.

Technical crawl and log review
Index coverage comparison
Content and template inventory
Competitor and market snapshot

Phase 02

Prioritise

Week 2

We identify the top five issues hurting visibility and agree them with you. Impact and effort are estimated for each, so nothing gets fixed just because it is easy.

Ranked issue list
Effort and impact scoring
Owner assigned to each item
Agreement before any work starts

Phase 03

Fix

Weeks 3–4

The agreed fixes are implemented with your developers or ours: technical repairs first, then on-page changes at template level so the effect scales.

Technical repairs shipped
Titles, headings, internal links
Structured data where it earns its place
Regression checks after each release

Phase 04

Plan the next 90 days

Day 30

A content and link-building plan with briefs, owners and dates. This is the deliverable that turns a project into a system your team can run.

Editorial calendar and briefs
Refresh list for existing pages
Authority and digital PR angles
Realistic milestones to day 120

Phase 05

Measure and adjust

Month 2 onward

Clean tracking, dashboards for the people who approve budgets, and a written monthly review of what moved, what did not and what changes next.

GA4 and Search Console validation
Cluster-level rank tracking
Monthly written commentary
Quarterly strategy review

Expectations

Why results take three to six months

Search engines have to recrawl what changed and then reassess how much to trust the site. That takes time no consultant can shorten, and setting the expectation upfront protects both sides.

Months 1–2

Fixes land and crawling improves. Rankings are usually still noisy. This is normal and we say so upfront.

Months 3–4

Recrawled pages start being reassessed. Non-brand impressions and long-tail positions typically move first.

Months 5–6

Head terms begin to respond as topical coverage and authority build. Conversions become the honest measure.

Consultants planning a phased SEO roadmap

ReportedEvery month, in writing

Who does what

Nothing works if the split is vague

Us

Diagnosis and prioritisation
Technical and on-page specification
Briefs, standards and training
Measurement setup and reporting

You

Search Console and analytics access
One decision-maker as contact
Developer time for agreed fixes
Feedback on briefs within a week

Start with the diagnostic

Start with a diagnostic. You get a prioritised list of issues, an honest timeline and a plan you can follow with us or with your own team.

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