Organic sessions
365 Days
92 %
Practical 
that outlives the next algorithm update
We help companies rank higher in Google by fixing what actually holds a site back: crawl and indexation problems, unclear keyword targeting, thin page structure and content nobody planned. Practical work, measurable steps, no guaranteed-rankings theatre.
Results in 3–6 months, stated upfront
No guaranteed-rankings promises
Pricing prepared individually
Why Choose Cap Stone Business Consulting
An independent consultancy that fixes what actually holds a site back, then leaves you a system your own team can run.
Trusted by in-house teams and agencies since 2013
B2B SaaSE-commerceMarketplacesProfessional services
Senior consultants only
The person auditing your site is the one you talk to
Budget kept honest
Scoped before it is spent, reported after
Current, tested practice
Tested against live documentation
Individual pricing
One proposal, built for one site
What holds sites back
Rankings rarely fail for mysterious reasons
Almost every underperforming site we open has the same four problems in different proportions. We find yours, rank them by impact and fix them in order.
01
Crawl & indexation
Pages Google never reaches or quietly drops: blocked resources, redirect chains, duplicate URLs, orphaned templates and index bloat.
02
Unclear keyword targeting
Ten pages competing for the same query while the terms customers actually use have no page at all.
03
Thin page structure
Titles, headings and internal links that describe nothing, so neither users nor crawlers understand what a page is for.
04
Content nobody planned
Articles written on instinct, with no map of demand, no brief and no idea what they were supposed to rank for.
Services
Six disciplines, one connected system
Each service stands alone, but the results compound when they work together. Scroll through the list to see how they fit.
Technical SEO audit
Technical SEO audit
A full diagnostic of crawlability, indexation, rendering, speed and site architecture, ranked by impact and effort.
Keyword & demand mapping
We map how your market actually searches and turn that into a page-by-page targeting plan.
On-page optimisation
Titles, headings, internal links, schema and page templates rewritten so every URL has a clear job.
Content strategy & editorial planning
Briefs, calendars and quality standards your team can run for years without us.
Authority & digital PR
Earning references from sites your customers read, without link schemes that get sites penalised.
Measurement & reporting
Dashboards that separate signal from noise, and honest reviews of what moved and why.
How we think
Practical work, not magic
Three commitments we make on every engagement, because they are what separates durable visibility from a temporary spike.
Honest timelines
Results take three to six months to appear. We say so before you sign, not after the first invoice.
No guaranteed rankings
Nobody controls Google. We control the quality of the diagnostic, the fixes and the plan.
Structured, not reactive
A plan with owners and priorities, so nobody works on whatever felt urgent that week.
What clients say afterwards
Process
A step-by-step path to higher rankings and traffic
ANALYSIS
01
A full technical and content diagnostic of the site, the market and the competition.
PRIORITIES
02
The five issues that hurt visibility most, agreed with you before any work starts.
FIXES
03
Technical repairs and on-page changes shipped with your developers or ours.
CONTENT PLAN
04
A 90-day editorial and link plan with briefs your team can execute.
MEASUREMENT
05
Clean tracking and dashboards so progress is visible month by month.
COMPOUNDING
06
Rankings that keep improving after the engagement because the system is yours.
01
Analysis
A full technical and content diagnostic of the site, the market and the competition.
02
Priorities
The five issues that hurt visibility most, agreed with you before any work starts.
03
Fixes
Technical repairs and on-page changes shipped with your developers or ours.
04
Content plan
A 90-day editorial and link plan with briefs your team can execute.
05
Measurement
Clean tracking and dashboards so progress is visible month by month.
06
Compounding
Rankings that keep improving after the engagement because the system is yours.
It builds trust and credibility
People trust the results a search engine chooses over any ad. Ranking on merit is a durable signal of authority.
Organic search is the main source of traffic
For most businesses more visitors arrive through search than any other channel, and they arrive with intent.
It is cost-effective over time
Unlike paid media, an optimised page keeps working after you stop paying for it. The return compounds.
Better UX and engagement
Fast pages, clear structure and useful content are what search engines reward, and what visitors want anyway.
A compounding competitive edge
Visibility gained through solid foundations is hard for competitors to buy back with ad spend.
First month
What the first 30 days look like
A structured start shows exactly what you are paying for and gives everyone a clear path to measurable wins.
Week 1
SEO audit
Crawl, index coverage, rendering, speed, templates and current keyword footprint.
Full audit report
Week 2
Top five issues
The handful of problems that block most of your visibility, ranked by impact and effort.
Prioritised issue list
Weeks 3–4
Fix them
Technical repairs and on-page changes implemented with your developers or ours.
Shipped fixes
Day 30
90-day plan
A content and link-building plan with briefs, owners and a realistic timeline.
Roadmap to day 120
Pricing
Every proposal is priced for the site in front of us
We do not publish rate cards. Scope, effort and pricing are assembled individually for each client after we understand the site, the market and the internal resources available.
- Scoped after a short diagnostic
- Monthly or project-based
- No long lock-ins